Zyndix
LovekoLovekoDTC snack brand · Lithuania
Paid ads & tracking · Zyndix client work

A Meta Ads foundation rebuilt to launch grade — before a euro was wasted.

Loveko, a Lithuanian direct-to-consumer snack brand, had inherited a Meta Ads setup that was double-counting events and wasn't GDPR-compliant. We rebuilt the measurement from the ground up — clean, accurate, and compliant — so every future euro of ad spend is accountable.

Events Manager
Meta Ads logo
Loveko Pixel
Event match quality
Deduplicated
Purchase
BrowserServer
Great
AddToCart
BrowserServer
Great
ViewContent
BrowserServer
Good
Server-side

Conversions API + event dedup

GDPR

compliant consent (Consent Mode v2)

1 campaign

budget-disciplined, signal-focused

01The challenge

Ad spend they couldn't trust — because the tracking was quietly broken.

Loveko came to us with a familiar problem. The Meta Ads account had been set up by someone else, and underneath it the tracking was quietly broken — events double-counted, a duplicate pixel corrupting match quality, and consent handling that wasn't GDPR-compliant. It's the worst kind of problem in paid ads: you can't tell what's working, and the platform is optimising on bad signal.

Before — inherited setup
  • Events double-counted, numbers untrustworthy
  • A duplicate pixel corrupting match quality
  • Consent handling not GDPR-compliant
  • Budget at risk of fragmenting on bad signal
After — rebuilt by Zyndix
  • Server-side Conversions API with event deduplication
  • Duplicate pixel diagnosed and removed
  • Compliant consent with Consent Mode v2
  • One focused, budget-disciplined campaign
02What we did

We fixed the foundation first — then structured the spend.

We rebuilt Loveko's Meta Ads tracking to launch grade: server-side Conversions API with event deduplication so the data is accurate, a compliant Consent Mode v2 layer so it's legal, and we diagnosed and removed a duplicate pixel that was corrupting match quality. Then we structured a single, broad, budget-disciplined campaign — sized to give Meta enough signal to optimise, rather than fragmenting a modest budget across competing ad sets.

The tracking architecture we built
Loveko site
Visitor events fire
Consent Mode v2
GTM gate · GDPR
Browser Pixel
client-side
Conversions API
server-side
Deduplicated
one event, counted once
metaads logoMeta Ads
ga4 logoGA4
microsoft logoClarity

Clean, accurate, compliant measurement — the foundation most ad accounts never get right.

03How we approached it · the method

Audit, diagnose, rebuild, structure — in that order.

01 · AUDIT

Inspect the inheritance

Found double-counting, a duplicate pixel, and non-compliant consent in the existing account.

02 · DIAGNOSE

Find the real cause

Investigated match-quality at the source — header inspection, not guesswork.

03 · REBUILD

Install it properly

Server-side Conversions API with event deduplication and a compliant Consent Mode v2 layer.

04 · STRUCTURE

Give the platform signal

One broad, budget-disciplined campaign — sized to let Meta optimise, not fragment.

04What Loveko got

Accurate measurement

Server-side tracking with deduplication, so the numbers are finally trustworthy.

Clean match quality

The duplicate pixel removed, so Meta receives correct signal.

GDPR compliance

Consent Mode v2 built in, so tracking is both accurate and legal.

Budget discipline

One focused campaign instead of a fragmented spend that starves optimisation.

A foundation to scale on

Measurement done right before spending up, not after.

The foundation most ad accounts never get right — built before a euro of spend was put at risk.

“Working with Zyndix was a great experience. Amir was incredibly helpful and went well beyond what we asked for — setting up everything for our ads, tracking, and cookie compliance without any extra cost. Professional, kind, and genuinely invested in getting things right.
DJ
Dovilė Juchnevičienė
Owner, Loveko
05 · The stack
Meta AdsMeta Pixel + Conversions APIConsent Mode v2Google Tag ManagerEvents ManagerMicrosoft Clarity

Launch-grade ad measurement, set up properly — by Zyndix.

On results — the honest version

Performance results will follow once the campaign completes its first weeks live. We don't publish numbers we haven't earned — what we can show today is a foundation built right, and a client who'd vouch for the work.

Free 30-minute audit

Not sure your ad tracking is telling the truth?

Most accounts we inherit have broken measurement. Book a free 30-minute audit and we'll show you what's really working — before you spend another euro.

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