Which ad platforms do you manage?

Google Ads and Meta (Facebook and Instagram) are the core. LinkedIn is available for B2B when the audience and budget fit. TikTok and Microsoft Ads are used where they fit. We pick the mix for the business rather than running every channel by default.

What makes you different from other PPC agencies?

We build the conversion tracking, not just the ads. Most agencies report clicks; we set up measurement — including server-side events where they fit — so you can see tracked conversions and where attribution is incomplete. Server-side tracking does not make platform numbers complete or certain.

Do you work with B2B companies?

Yes. Google Search is often the starting point for higher-value, longer-cycle B2B sales. LinkedIn is used when that audience is the right one. We build the tracking that the sales cycle actually produces, and we say where a lead cannot be matched back to an ad.

How much ad budget do I need?

We work with modest budgets — but we size the campaign to the budget rather than fragmenting it, which is what makes small spends able to optimise. The first call gives you a realistic starting point. We do not guarantee revenue from that spend.

Will you fix my existing tracking, or just run ads?

We fix the tracking first. Deduplicated measurement and a working consent setup are the foundation — running ads on broken tracking wastes spend. Consent, browsers and the platforms still limit what can be seen.

How much does ad management cost?

Management is scoped to your account and budget, separate from your ad spend. We give you a figure after the first call, before you commit.

Paid Ads

Paid ads with clearer conversion tracking.

We help manage Google and Meta campaigns and connect the tracking needed to assess their performance. We report what the data shows, where attribution is incomplete, and what to test next.

Discuss your project See the Loveko tracking rebuild

Start with a free 30-minute call about your account and tracking.

Attribution · what drove the sale

Server-side

Meta · Retargeting

Tracked

Click → landing page

Add to cart (deduplicated)

Purchase → attributed to this ad

Pixel + Conversions APIdeduplicated · consent-compliant

Spend you can't account for

Wasted not because the ads are bad — because nobody can tell what works.

You can't tell what's actually working

Clicks look fine, but which campaigns relate to conversions? Without working tracking, you're optimising on an incomplete picture.

Your tracking is probably broken

Duplicate pixels, double-counted events, missing server-side events — most accounts we inherit quietly feed the platforms a noisy signal.

Agencies report activity, not outcomes

Impressions, reach, CTR — metrics that sound busy but don't tell you whether the spend produced the conversions you care about.

Small budgets get fragmented

Spreading a modest budget across ten campaigns starves each one of the signal it needs to optimise.

Where most agencies stop

Anyone can report clicks. We connect the tracking underneath.

The whole funnel — plus the conversion tracking needed to assess it. Server-side events can recover signal that browsers drop; they do not make platform conversions complete or certain.

Impressionsyour ad is seen

Clickssomeone visits

Most agencies stop here

Conversionstracked where the setup allows

Reported results

The usual report

Impressions and clicks — activity that looks busy but never answers what the spend produced.

What we build

Conversion tracking — including server-side events where they fit — so you can assess campaign performance and see where attribution is incomplete. Consent, platform reporting and matching limits still apply.

We fix the foundation first

Broken tracking, or a cleaner signal?

Most accounts we inherit are the left column. We rebuild them into the right — within the limits of consent, browsers and the ad platforms.

—Tracking we inherit

—Duplicate pixels double-counting events
—Browser-only — blocked, lost, unreliable
—Consent missing or incomplete
—Platforms optimise on a noisy signal

Tracking we build

Server-side Conversions API, with event deduplication
Pixel + server events, checked against each other
Consent collection and Consent Mode configured for the project
Platforms receive a cleaner signal — not a guarantee of complete attribution

What you get

Ads and the measurement under them.

Google Ads management

Search and Performance Max campaigns built and managed to drive qualified traffic — not set-and-forget.

Meta & Facebook ads

Facebook and Instagram campaigns with creative that fits the platform and a budget structure sized to actually optimise.

Conversion tracking you can inspect

Server-side tracking (Pixel + Conversions API), deduplicated and checked, so platforms get a cleaner signal. It does not make every conversion complete or “true”.

Reporting with the gaps visible

Dashboards that tie spend to tracked conversions, and that say where matching is incomplete — so you know what the numbers can and cannot support.

Consent as part of the setup

Consent collection and Consent Mode are configured for the project. Legal responsibility for compliance stays with the advertiser; we do not claim a universal GDPR guarantee.

LinkedIn ads for B2B

LinkedIn campaigns when the audience and budget fit a longer B2B cycle. Offered where it is the right channel — not the default for every account.

How it works

Foundation first, then spend.

FoundationFree call territory

SpendPaid management

Review the foundation

The first call checks account health and tracking — we usually find the measurement broken before touching a single ad.

Fix the tracking

Clean conversion tracking, including server-side events and consent configuration, so campaigns run on a more complete signal. Remaining gaps stay visible.

Launch focused campaigns

Campaigns sized correctly for your budget — concentrated, not fragmented — so the platform has enough signal to optimise.

Optimise against tracked results

We watch conversion data, cut what doesn't work, and scale what does — reporting on tracked outcomes and where attribution is incomplete.

By the time we spend, the tracking is in place — so decisions use the conversions you can actually see, with the gaps stated rather than hidden.

Who it's for

When spend has to be accountable.

B2B companies with real deal value

If your customers are worth chasing, Google Search — and LinkedIn where it fits — can put you in front of them, with tracking that matches the sales cycle as far as the data allows.

DTC and e-commerce brands

Meta and Google shopping campaigns with tracking that shows cost per tracked conversion, including where browser or consent limits apply. Loveko is the project example.

Anyone whose ad tracking is a mess

If you suspect your numbers are wrong, we rebuild the measurement foundation before spending another euro.

We've built this for real

A Meta Ads foundation, rebuilt before scaling spend.

For Loveko, a Lithuanian DTC snack brand, we inherited a setup that was double-counting events and had an incomplete consent layer. We installed server-side Conversions API tracking with event deduplication, Consent Mode v2, removed a duplicate pixel corrupting match quality, and built one focused, budget-disciplined campaign sized to give Meta enough signal to optimise. Server-side events improved the signal the platform received; they did not make every conversion complete. Consent and platform reporting limits still applied.

Server-side Conversions API

Event deduplication

Consent Mode v2

Duplicate pixel removed

Performance results to follow once the campaign completes its first weeks live.

Explore the Loveko rebuild

Platforms we run

Google and Meta are the core. LinkedIn, TikTok and Microsoft Ads are used where they fit the audience and budget.

Google Ads

Find out what your ads are really doing.

Bring the account and a recent report. We’ll look at the tracking and the campaign structure, and say what the data can support — before you commit to anything.

Discuss your projectNo obligation.